Noor — a first look
Drop 02 · Preview · 14 July 2026
Noor — a first look
Our second release studies one idea: light, and what it does to cloth between eleven and three.
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Lookbook
How each drop was made, where it was shot, and what we learned doing it.
Drop 02 · Preview · 14 July 2026
Our second release studies one idea: light, and what it does to cloth between eleven and three.
Read the storyDrop 01 · Campaign · 10 July 2026
Shot over two evenings in a Lahore courtyard, between six and seven, when the light goes amber and the noise stops.
In the atelier · 2 June 2026
Why a bias-cut dress has to rest for three days before it can be hemmed, and what happens when it doesn't.