Complimentary delivery across Pakistan on orders over Rs 15,000
Our story
أنثى — the Arabic word for female. We took it as a name because it says the whole thing in one breath, and because it does not need translating for the women we make for.
There is no shortage of clothing in Pakistan. There is a shortage of clothing made slowly, in small numbers, by people who are paid properly and named in the room where it happens.
Unthaa began in 2025 in a two-room studio in Lahore, with three sewers, one pattern cutter and an argument about a shoulder seam that lasted a fortnight. The shoulder seam won.
We release in drops: nine to fourteen pieces at a time, made once. When a size sells out, it is gone. This is not a marketing device — it is the honest limit of what eleven people can make properly in five weeks.
Fabric is chosen before anything is designed. Mulberry silk from Karachi, washed European linen, handloomed pashmina from Kashmir, wool milled in Italy. If we cannot get the cloth right, we do not make the piece.
Not attention. The women who wear Unthaa tend to be the calmest person in the room, and the clothes are cut on that assumption — clean at the shoulder, generous through the body, quiet in colour.
Softness is not the opposite of strength. It is what strength looks like when it has nothing left to prove.
The current drop is a short one, and it will not be remade.